Apple has recently released the information and the release date of the all new “Airpods Max”. The new Airpods take on the traditional over-ear form factor that are more synonymous with wired headphones. This new product is a big deal because it means that the Airpods brand could now dominate the over-ear and in-ear form factor of the headphone market. This move might solidify Apple as the king of mobile audio for the general public. The current Airpods branded wireless buds are already worth over a billion dollars before these new headphones were press released on December 8th.
The new “Airpods Max” will cost a whopping $549 dollars and will be released to the public on December 15th. The new Airpods come in the colors of green, space gray, silver, sky blue, and pink. The “Airpods Max” have returning favorite features like active noise cancelling, transparency mode, spatial audio, and adaptive EQ(equalization). New features touted by Apples marketing include acoustically engineered memory foam for the cups to make a seal and a brand new H1 Apple chip for each earmuff. The listening experience will be different from other Airpods due to the specially engineered audio mechanisms for each ear. A final key feature of the headphones is the claimed up to 20 hours of high-fidelity audio.
This new product offering from Apple means that the Airpods brand now has product offerings from the lower end to the higher end. This product might be the fastest selling product compared to previous Airpods due to the price, but they will make a big splash in the premium headphone industry. The large brand recognition and appeal of Airpods could challenge even the more established audio brands in the long run; However, true audiophiles will most likely be harder to convert to the Apple bandwagon. The price’s high point will be divisive to many people for better or for worse.
The big question now is whether the $500 dollar price tag will prohibit the product’s dominance or solidify the premium perception for many users. A big win with these new headphones could secure the Airpods brand a doubling in its overall value within one fiscal year; However, a lukewarm reception could make the Airpods brand perception slightly stale for the time being. One thing that is certain is that the “Airpods Max” can easily dominate the airwaves for weeks to come whether that be for a negative or positive reason.
if you want to secure yourself a pair of “Airpods Max”, you can head over to the link here. https://www.apple.com/shop/buy-airpods/airpods-max/space-gray